Start from a design that already works
Each template is ready to send. Put in your words, your pictures and your colours. Shown here for an example business, Bloom Bakery.
Welcome
A warm hello for new subscribers. Good as your very first email.
Newsletter
A monthly round-up: one main story and two short ones.
New product
Show off one new product or service, with three reasons to love it.
Sale and offer code
A limited-time offer with a code and a clear end date.
Event invitation
Invite people to an event, an open day or a webinar.
Personal note
A plain, personal email from the owner. Often gets the most replies.
Thank you for your order
A warm thank-you after a purchase. The first email of an after-purchase sequence.
Leave us a review
Ask a customer for a review a few days after their order. The second email of an after-purchase sequence.
Link roundup
Five good things: links you liked this week, each with one line. Quick to write, easy to read.
New article
Share a new blog post or guide: the headline, a short extract and a button to read the rest.
New video or podcast
Announce a new video or podcast episode, with what is in it and when.
Course launch
Open a course, a class or a workshop: what people learn, the dates, the price and one button.
Last chance
The final reminder before an offer or an event closes. Short, clear and urgent.
Customer story
A happy customer in their own words, then the problem, what you did and the result.
New arrivals
Four new products in a grid, each with a photo, a name, a price and a link.
How-to guide
Teach one useful thing in a few steps: a recipe, a setup guide or a care tip.
Deal of the day
One product, one price, one big button. The layout of the daily email from a Google Sheet.